Digital Fashion Week is the only dedicated marketing platform to empower and redefine fashion weeks bringing them to greater heights using technology and creative marketing solutions / ideas, since its inauguration in 2012. Tapping on technologies such as LIVE streaming, 360 virtual reality, LIVE interaction, multiple camera LIVE feed from different locations allowing fashion lovers to access the full fledge of fashion week’s activities, from behind the scene, rehearsals as well as shoppable runway collaborations.
DFW collaborating with global industry supporters such as British council, Business France, Siam Group have supported more than 200 independent designers from (Singapore, Indonesia, Thailand, Malaysia, Korea, China, U.K., Italy, USA and more) in gaining footing in the region and Europe to date and has created many successful campaigns reaching out to more than 1 billion eyeballs globally over the past 5 years through broadcast and online channels collaborations. Several key campaigns such as #DFWInsiders a collective of global trendsetters who are chosen to give the insights of the fashion weeks and designers from their point of view. On the other hand DFW collaborates with Facebook for #DFWuncut, a LIVE weekly series to give viewers a fresh perspective of designers and industry personalities.
DFW currently empowers 3 countries Singapore, Indonesia (Jakarta) and Thailand (Bangkok) with Bangkok International Fashion week since 2014. Promoting respective countries fashion designers by uniting them through exchange program and showcasing them on online platform www.DigitalFashionWeek.com
DFW Creative is the leading full service marketing agency for the world’s best brands in fashion, beauty, travel and lifestyle.
Responsible for some of the most innovative digital and traditional marketing and public relations initiatives, the agency has set standards with its highly strategic and creative approach for established and new brands.
The DFW Creative team is also behind Digital Fashion Week, Asia’s highest profile designer showcase, takes place in Singapore, Bangkok, and Jakarta with plans to go branch out through Asia. More conceptualised events to be launched in 2018.