Vivy Yusof, a law graduate from London School of Economics (LSE), is Chief Creative Officer at FashionValet, a fashion e-commerce company founded by herself and her husband in 2010 when they were 23 years old. Now a multi-million dollar company with 150 employees and carrying 500 fashion brands, FashionValet has offices and warehouses in Malaysia, Jakarta and Singapore, and ships parcels daily to customers all over the world. Vivy currently oversees the brand image and handles collaborations and PR with her connections in the media and fashion industry.
She has been featured in many media including international ones like BBC, and has been invited to give entrepreneurial talks, but she prefers to write her thoughts on her blog Proudduck.com. One of Malaysia's top bloggers with 250K hits monthly on her blog Proudduck, Vivy has been blogging for ten years and counting. Vivy is also a social media icon with over 735,000 followers on Instagram.
She received Icon of the Year award from Puteri Umno in 2015, was nominated for Businesswoman of the Year by Bella Awards 2013, and was also selected as Top 40 Under 40 recipients by the magazine Prestige Malaysia. She recently won Young Entrepreneur Award presented by the Queen of Malaysia at Tribute to Women's Award 2016. She is a strong believer of the local fashion industry via FashionValet, but she is also recognised by international brands, most recently being the first woman in hijab to be named as a Friend of Louis Vuitton.
She also has a reality show on Astro called Love, Vivy and is currently filming for their Season 2 after a successful debut season.
She married her co-founder Fadzarudin Anuar in 2012 and they are partners in love, life and business. They have two beautiful children, Daniel and Mariam, who keep Vivy busy and active as a mother too.